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May 05, 2022

Northland Adds The Maven to Firm’s Growing Georgia Portfolio

Premier national owner, operator and developer expands investment footprint in Georgia’s highly sought-after multifamily market


SUWANEE, GA (May 5, 2022) – Northland, a leading national real estate private equity firm with $7 billion of assets under management, has announced the acquisition of The Maven, a fully leased 276-unit, garden-style community located in Suwanee, GA. The development spans 14 beautifully landscaped acres across five residential buildings, and over 12,700 square-feet of dedicated retail and office space. The Maven is the latest addition to Northland’s fast-growing national multifamily portfolio, and a key asset emblematic of the firm’s continued strategic growth in the hyper-competitive submarkets around Atlanta.


“In 2020, Northland entered the Atlanta market with the commitment to acquire and develop one of the highest quality and diversified portfolios of apartment communities in this economically vibrant city,” said Andy Young, Director of Investments. “With the acquisition of The Maven, Northland advances this goal further, welcoming into our portfolio a thoughtfully developed and well-located suburban asset in fast-growing Suwannee. And in a highly competitive investment market, Northland again utilized our multi-decade relationships and unparalleled transaction capabilities to source and acquire this best-in-class asset directly from a preeminent local developer.”


The Maven offers one-, two-, and three- bedroom homes and a full suite of onsite amenities in one of Georgia’s preeminent suburbs, including a multi-level clubhouse and leasing area; several lounge areas that can function as work or event spaces; and a luxurious, resort-style pool deck. There is also an emphasis on wellness through The Maven’s state-of-the-art fitness center, and ample outdoor amenities including a kitchen, bar space and lawn area perfect for gathering with friends and family. The Maven’s elegantly designed residences provide a wide assortment of open-concept floor plans with Scandinavian-influenced styling. Distinct features include chef-inspired kitchens with quartz countertops, stainless-steel Whirlpool appliances, and spacious walk-in closets that offer plenty of storage space for residents.


The Maven is located in Suwanee, GA, about 30 miles outside of downtown Atlanta. With a population of 21,000, Suwanee’s growth has been fueled by new job opportunities in a diverse mix of tech and distribution industries, including with major local employers AGCO, Asbury Automotive, Primerica, Intuitive Surgical, and Phillips Electronics, and the area’s strong school systems. Less than a mile from Suwanee’s active town center, The Maven places residents within a short walking distance from a variety of high-quality retail shops, restaurants, a vibrant arts community, and the scenic Brushy Creek Greenway.


This acquisition comes during an exciting time of growth for Northland. Since entering Georgia in 2020, the firm has invested $520 million acquiring 1,300 apartments and land for $250 million in future development. Northland owns and operates a diversified multifamily portfolio that includes more than 26,000 units across the U.S. The firm’s long-term markets include properties in 13 states spanning New England, the Midwest, and Southwestern and Southeastern regions.